Case study · Won the listing
Business result · Won the listing

A message from the United Kingdom.

$700K listingfrom a seller an ocean away

Tricia Manara
Tricia ManaraGilbert and the East Valley, AZReported Aug 19, 2026 · 3 months after launch
manaraproperties.comLIVE · MANARAPROPERTIES.COM
The story
What Tricia wanted
Tricia works strategy-first, often with clients in divorce or estate transitions. She wanted her site to be found by exactly those people, wherever they are.
What Halo created
Halo built manaraproperties.com, now 377 pages, an East Valley guide called Eastside Phoenix Life, and two listing sites with films. A new post publishes three times a week, the local events refresh weekly, and every inquiry lands on her phone.
What happened
A homeowner in the United Kingdom found the site on his own and asked her to list his $700,000 house in Gilbert, with his ex-wife and daughter still living in it (reported August 19). Earlier inquiries included a Pasadena family relocating to Gilbert with a $580–720K budget.
What Halo built

The work.

  • 2 authority sites
  • 2 listing sites
  • 2 listing films
  • 3 automations
  • 377 pages
manaraproperties.comLive ↗
  • BuildA brand site and an East Valley guide
  • AttractFresh every week
  • ConvertInquiries land on her phone
The receipts

What the record shows.

$700K
Gilbert listing from an owner in the UK who found the site unpromptedCustomer-reported · Aug 19, 2026
7,802AI-crawler fetches of the sites in 15 days, led by Meta (4,435)Site log · Aug 16 – Aug 30
606visitor-days on the sites with visitor-level analytics, 15 daysSite log · Aug 16 – Aug 30
377pages live on manaraproperties.comHalo records

4 sites · 2 listing sites · 2 listing films · 114 edits · 3 automations · Halo records, Aug 30, 2026

Tricia Manara
In Tricia’s words
Halo pays off. I'm getting this listing, and I'm just blown away. It's awesome.
Tricia ManaraBroker/Owner · Manara Properties LLC · Gilbert and the East Valley, AZAI Times, Aug 19, 2026
On file

What Halo replaced.

Hire it yourself
$15,000Built once $7,400 · kept running $1,900/mo × 4 months
With Halo
$5944 × $99 + 2 listing packages
Saved so far
$14,406≈ 30+ hours of doing and briefing avoided
View the itemized estimate
2 authority sites × $3,000$6,000
2 listing sites × $300$600
2 listing films × $400$800
Built once · the old way$7,400
Webmaster on retainer × 4 mo × $1,500$6,000
Copywriter × 4 mo × $400$1,600
Kept running · the old way$7,600
114 edits by text, any hourincluded
With Halo · 4 months$594
How we estimate this

Estimates, not invoices. Rates are low-end market rates: authority site $3,000 (quoted $3,000–6,000), single-property site $300, listing film $400, graphic $75, webmaster retainer $1,500/mo (quoted $500–2,500), copywriter $400/mo. Months on Halo are counted from the first project and rounded up; the Halo figure is $99 per month plus $99 per listing package. Time ≈ conservative do-or-brief hours per deliverable (authority site 6 h, listing site 2 h, film 2 h, graphic 30 min, edit 6 min), rounded down to the ten. Work counts are from Halo’s records as of Aug 30, 2026; nothing here is modeled or projected.

Prove it

Everything behind this story.

Open what you want to check. Every figure carries its source.

See the records
Business results
$700KGilbert listing from an owner in the UK who found the site unpromptedCustomer-reported · Aug 19, 2026
Marketing results
7,802AI-crawler fetches of the sites in 15 days, led by Meta (4,435)Site log · Aug 16 – Aug 30
606visitor-days on the sites with visitor-level analytics, 15 daysSite log · Aug 16 – Aug 30
377pages live on manaraproperties.comHalo records
The work, from Halo’s records · as of Aug 30, 2026
  • 4sites live
  • 2listing sites
  • 2listing films
  • 114edits by text
  • 3automations running
  • 1custom domains
  • 377pages live
  • 3site inquiries on file
  • 7,802AI-crawler fetches · 15 days
  • 606visitor-days · 15 days

AI crawlers, Aug 16, 2026 – Aug 30, 2026: Meta 4,435 · Amazonbot 869 · ClaudeBot 558

View the timeline
  1. Site live: manaraproperties.com
  2. Site live: eastside-phx.huzi.site
  3. A contact inquiry, via the site
  4. Listing site live: 1322-w-flower-street-phoenix-az.huzi.site
  5. A buyer inquiry, via the site
  6. A buyer inquiry, via the site
  7. Listing site live: 9748-e-escondido-avenue-mesa-az.huzi.site
  8. UK owner asks her to list the $700K Gilbert house (customer-reported)

Teal = Halo records · Copper = customer-reported

What Halo built, in detail
Build

A brand site and an East Valley guide

  • manaraproperties.com and Eastside Phoenix Life, plus two listing sites with films
Attract

Fresh every week

  • Weekly local events refresh; a new blog post three times a week; Eastside Phoenix content weekly
Convert

Inquiries land on her phone

  • Site inquiries in July and August included a Pasadena family relocating to Gilbert with a $580–720K budget and a first-time-buyer couple
The brief, as Tricia gave it

Tricia works strategy-first, often with clients in divorce or estate transitions. She wanted her site to be found by exactly those people, wherever they are.

Ongoing automations
Already happening · 3 automations
  • Eastside Phoenix Weekly Content Refreshweekly
  • Weekly Local Events & Activities Refreshweekly
  • Write and publish a new blogthree times weekly
Always on

Every site stays editable by text at any hour, every form writes the lead up and texts Tricia, and new listings get their own site the day they are taken. 114 edits have shipped since May 29, 2026.

Methodology

Halo records are counts from Halo’s database as of Aug 30, 2026: sites, listing sites, films, edits by text, automations, graphics, custom domains and pages. Site log figures come from the sites’ own server log for Aug 16, 2026 – Aug 30, 2026: AI-crawler fetches are identified by user agent; visitor-days are counted only on hosts with visitor-level analytics, so custom-domain traffic behind an edge network is under-counted, never inflated. Customer-reported outcomes are the customer’s own words, attributed and dated, never modeled or projected; correlation is not claimed as causation. Site inquiries exclude the agent’s own tests, vendor pitches and form-fill bots; only the count and anonymised dates are shown.

Sources: AI Times, Aug 19, 2026; Team-chat and community screenshots on file.

Names, faces, quotes and URLs used with permission · Cost comparison is an estimate at low-end market rates, not an invoice

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