A favor for a friend, then a showing at $1.5M.
$1.5M buyerfrom a search for a listing that wasn't even hers
LIVE · SARASOTADREAMLIFESTYLE.COM- What Kim wanted
- Kim coaches agents to build systems that bring people to them. She wanted her own site to prove the lesson: useful content, no pitch, and the phone rings.
- What Halo created
- Halo built sarasotadreamlifestyle.com, kimdonahuecoaching.com and a Gulfstream Avenue condo listing with its film, then set eight automations running: Sarasota SEO posts, weekend-events posts, market snapshots and a coaching blog three times a week.
- What happened
- A relocation guide she posted in a Facebook group brought a buyer who also had a home to sell (reported August 12). A friend's listing posted on the site brought two more leads, one from a search for a property that was not even hers, now touring Madeira Beach at $1.5M (reported August 21).
What the record shows.
3 sites · 1 listing site · 1 listing film · 278 edits · 8 automations · 6 graphics · 2 custom domains · Halo records, Aug 30, 2026
They were doing a search for one of the properties that I had, it's not even my listing. Somehow they were doing a search for Redington Beach, and it came up.
What Halo replaced.
- Hire it yourself
- $10,950Built once $7,150 · kept running $1,900/mo × 2 months
- With Halo
- $2972 × $99 + 1 listing package
- Saved so far
- $10,653≈ 40+ hours of doing and briefing avoided
View the itemized estimate
| 2 authority sites × $3,000 | $6,000 |
| 1 listing site × $300 | $300 |
| 1 listing film × $400 | $400 |
| 6 graphics × $75 | $450 |
| Built once · the old way | $7,150 |
|---|---|
| Webmaster on retainer × 2 mo × $1,500 | $3,000 |
| Copywriter × 2 mo × $400 | $800 |
| Kept running · the old way | $3,800 |
| 278 edits by text, any hour | included |
| With Halo · 2 months | $297 |
How we estimate this
Estimates, not invoices. Rates are low-end market rates: authority site $3,000 (quoted $3,000–6,000), single-property site $300, listing film $400, graphic $75, webmaster retainer $1,500/mo (quoted $500–2,500), copywriter $400/mo. Months on Halo are counted from the first project and rounded up; the Halo figure is $99 per month plus $99 per listing package. Time ≈ conservative do-or-brief hours per deliverable (authority site 6 h, listing site 2 h, film 2 h, graphic 30 min, edit 6 min), rounded down to the ten. Work counts are from Halo’s records as of Aug 30, 2026; nothing here is modeled or projected.
Everything behind this story.
Open what you want to check. Every figure carries its source.
See the records
- 3sites live
- 1listing sites
- 1listing films
- 278edits by text
- 8automations running
- 6graphics made
- 2custom domains
- 188pages live
- 1site inquiries on file
- 3,441AI-crawler fetches · 15 days
- 5visitor-days · 15 days
AI crawlers, Aug 16, 2026 – Aug 30, 2026: Bytespider 1,043 · ClaudeBot 704 · Amazonbot 611
View the timeline
- Listing site live: 435-s-gulfstream-ave-unit-403-sarasota-f.huzi.site
- Site live: sarasotadreamlifestyle.com
- Site live: kimdonahuecoaching.com
- Relocation guide post → a buyer who also has a home to sell (customer-reported)
- Two site leads, one showing a $1.5M home (customer-reported)
- A homeowner asks about selling, via the site
Teal = Halo records · Copper = customer-reported
What Halo built, in detail
A lifestyle site, a coaching site, a listing site
- sarasotadreamlifestyle.com, kimdonahuecoaching.com, and a Gulfstream Ave condo listing with its film
Eight automations
- Weekly Sarasota SEO posts (3×/week), weekly weekend-events post, weekly condo/townhome and market snapshots, monthly market data, events and things-to-do refreshes, a coaching blog three times a week
Guides that get shared
- The relocation guide she posted in a Facebook group; an Aug 25 inquiry from an owner with a property to sell
Kim teaches other agents to build systems that bring people to them. She wanted her own site to prove the lesson: useful content, no pitch, and the phone rings.
Ongoing automations
- Monthly Events & Things-to-Do Refreshmonthly
- Monthly Market Data Refreshmonthly
- Monthly Sarasota Market Update Blog Postsmonthly
- SEO Blog Post Generator — Real Estate Agent Coachingthree times weekly
- Weekly Condo/Townhome Market Snapshotweekly
- Weekly SEO Blog Posts — Sarasota Real Estatethree times weekly
- Weekly Weekend Events Blog Post — Sarasota, Lakewood Ranch & Bradentonweekly
- Weekly market snapshot refreshweekly
Every site stays editable by text at any hour, every form writes the lead up and texts Kim, and new listings get their own site the day they are taken. 278 edits have shipped since Jul 2, 2026.
Methodology
Halo records are counts from Halo’s database as of Aug 30, 2026: sites, listing sites, films, edits by text, automations, graphics, custom domains and pages. Site log figures come from the sites’ own server log for Aug 16, 2026 – Aug 30, 2026: AI-crawler fetches are identified by user agent; visitor-days are counted only on hosts with visitor-level analytics, so custom-domain traffic behind an edge network is under-counted, never inflated. Customer-reported outcomes are the customer’s own words, attributed and dated, never modeled or projected; correlation is not claimed as causation. Site inquiries exclude the agent’s own tests, vendor pitches and form-fill bots; only the count and anonymised dates are shown.
Sources: AI Times, Aug 12 and Aug 21, 2026.
Names, faces, quotes and URLs used with permission · Cost comparison is an estimate at low-end market rates, not an invoice
