Local content, and the phone started ringing.
5 leads in a weekone a $1.2M relocation buyer
LIVE · THEMORRELLGROUP.ORG- What they wanted
- Generic content competes with the whole country. Jeff and Lane wanted content built for Colorado Springs, military housing and PCS relocations included, that would bring relocating buyers to the team.
- What Halo created
- Halo built themorrellgroup.org and three listing sites with films, rewrote a drafted post specifically for Colorado Springs, and keeps local real-estate posts, an events blog and Banning Lewis Ranch updates publishing every week. Buyers who write in reach the team directly; six inquiries arrived between July 26 and August 19.
- What happened
- That one local post, published to Google Business, Facebook and LinkedIn, brought a $1M Miami buyer, and Jeff reported Google calls had tripled (August 20). The next stretch brought five leads in a week, including a $1.2M California buyer relocating within about a month (August 28).
What the record shows.
4 sites · 3 listing sites · 3 listing films · 339 edits · 3 automations · 5 graphics · Halo records, Aug 30, 2026
Our Google calls have tripled. We are getting calls every day right now from our Google page.
What Halo replaced.
- Hire it yourself
- $11,175Built once $5,475 · kept running $1,900/mo × 3 months
- With Halo
- $5943 × $99 + 3 listing packages
- Saved so far
- $10,581≈ 50+ hours of doing and briefing avoided
View the itemized estimate
| 1 authority site × $3,000 | $3,000 |
| 3 listing sites × $300 | $900 |
| 3 listing films × $400 | $1,200 |
| 5 graphics × $75 | $375 |
| Built once · the old way | $5,475 |
|---|---|
| Webmaster on retainer × 3 mo × $1,500 | $4,500 |
| Copywriter × 3 mo × $400 | $1,200 |
| Kept running · the old way | $5,700 |
| 339 edits by text, any hour | included |
| With Halo · 3 months | $594 |
How we estimate this
Estimates, not invoices. Rates are low-end market rates: authority site $3,000 (quoted $3,000–6,000), single-property site $300, listing film $400, graphic $75, webmaster retainer $1,500/mo (quoted $500–2,500), copywriter $400/mo. Months on Halo are counted from the first project and rounded up; the Halo figure is $99 per month plus $99 per listing package. Time ≈ conservative do-or-brief hours per deliverable (authority site 6 h, listing site 2 h, film 2 h, graphic 30 min, edit 6 min), rounded down to the ten. Work counts are from Halo’s records as of Aug 30, 2026; nothing here is modeled or projected.
Everything behind this story.
Open what you want to check. Every figure carries its source.
See the records
- 4sites live
- 3listing sites
- 3listing films
- 339edits by text
- 3automations running
- 5graphics made
- 1custom domains
- 117pages live
- 5site inquiries on file
- 1,975AI-crawler fetches · 15 days
- 44visitor-days · 15 days
AI crawlers, Aug 16, 2026 – Aug 30, 2026: Diffbot 686 · Amazonbot 465 · GPTBot 268
View the timeline
- Site live: themorrellgroup.org
- Listing site live: 5769-zounds-way-colorado-springs-co.huzi.site
- 2 more sites live, the latest on this date
- A buyer inquiry, via the site
- A buyer inquiry, via the site
- A buyer inquiry, via the site
- A buyer inquiry, via the site
- A buyer inquiry, via the site
- One local post → two leads, one a $1M Miami buyer; Google calls tripled (customer-reported)
- Five leads in a week; $1.2M California buyer (customer-reported)
Teal = Halo records · Copper = customer-reported
What Halo built, in detail
A team site and listing sites
- themorrellgroup.org plus three listing sites with films
Rewritten for the city
- Halo rewrote a drafted post specifically for Colorado Springs; the team published it to Google Business, Facebook and LinkedIn
- Weekly Colorado Springs real-estate posts (3×/week), a weekly events blog, twice-weekly Banning Lewis Ranch updates
Buyers write in
- Six site inquiries between Jul 26 and Aug 19, including an investor looking near $850K
Generic content competes with the whole country. Jeff wanted content built for Colorado Springs (military housing, PCS relocations) that would bring relocating buyers to the team.
Ongoing automations
- Banning Lewis Ranch Market Updatetwice weekly
- Weekly CO Springs events blogweekly
- Weekly Colorado Springs Real Estate Blog Postthree times weekly
Every site stays editable by text at any hour, every form writes the lead up and texts the team, and new listings get their own site the day they are taken. 339 edits have shipped since Jun 11, 2026.
Methodology
Halo records are counts from Halo’s database as of Aug 30, 2026: sites, listing sites, films, edits by text, automations, graphics, custom domains and pages. Site log figures come from the sites’ own server log for Aug 16, 2026 – Aug 30, 2026: AI-crawler fetches are identified by user agent; visitor-days are counted only on hosts with visitor-level analytics, so custom-domain traffic behind an edge network is under-counted, never inflated. Customer-reported outcomes are the customer’s own words, attributed and dated, never modeled or projected; correlation is not claimed as causation. Site inquiries exclude the agent’s own tests, vendor pitches and form-fill bots; only the count and anonymised dates are shown.
Sources: AI Times, Aug 20 and Aug 28, 2026.
Names, faces, quotes and URLs used with permission · Cost comparison is an estimate at low-end market rates, not an invoice
