One audience, and the valuation requests that follow.
2 leads in a weekboth buy-and-sell, in her own words
LIVE · AIRLINECREWMOVES.COM- What Diane wanted
- Two audiences, two sites: airline crew who move on base assignments, and Lake Houston homeowners deciding when to sell. Both needed to find her and reach her without a call center in between.
- What Halo created
- Halo built DianeSellsHTX, now 693 pages, AirlineCrewMoves, and three listing sites with films on their own domains. Fifteen automations publish local business spotlights across nine communities, a monthly housing-stats refresh and a weekly local-favorites slider.
- What happened
- A United Airlines pilot relocating within three to six months found the crew site. Home-valuation and sell-exploration requests keep arriving on the brand site, three on file between July 13 and August 29. In her own message: “I got two leads from my HALO site this week, both will be buy/sell.”
What the record shows.
5 sites · 3 listing sites · 3 listing films · 1,851 edits · 15 automations · 23 graphics · 4 custom domains · Halo records, Aug 30, 2026
I got two leads from my HALO site this week, both will be buy/sell.
What Halo replaced.
- Hire it yourself
- $15,525Built once $9,825 · kept running $1,900/mo × 3 months
- With Halo
- $5943 × $99 + 3 listing packages
- Saved so far
- $14,931≈ 220+ hours of doing and briefing avoided
View the itemized estimate
| 2 authority sites × $3,000 | $6,000 |
| 3 listing sites × $300 | $900 |
| 3 listing films × $400 | $1,200 |
| 23 graphics × $75 | $1,725 |
| Built once · the old way | $9,825 |
|---|---|
| Webmaster on retainer × 3 mo × $1,500 | $4,500 |
| Copywriter × 3 mo × $400 | $1,200 |
| Kept running · the old way | $5,700 |
| 1,851 edits by text, any hour | included |
| With Halo · 3 months | $594 |
How we estimate this
Estimates, not invoices. Rates are low-end market rates: authority site $3,000 (quoted $3,000–6,000), single-property site $300, listing film $400, graphic $75, webmaster retainer $1,500/mo (quoted $500–2,500), copywriter $400/mo. Months on Halo are counted from the first project and rounded up; the Halo figure is $99 per month plus $99 per listing package. Time ≈ conservative do-or-brief hours per deliverable (authority site 6 h, listing site 2 h, film 2 h, graphic 30 min, edit 6 min), rounded down to the ten. Work counts are from Halo’s records as of Aug 30, 2026; nothing here is modeled or projected.
Everything behind this story.
Open what you want to check. Every figure carries its source.
See the records
- 5sites live
- 3listing sites
- 3listing films
- 1,851edits by text
- 15automations running
- 23graphics made
- 4custom domains
- 693pages live
- 6site inquiries on file
- 8,079AI-crawler fetches · 15 days
- 98visitor-days · 15 days
AI crawlers, Aug 16, 2026 – Aug 30, 2026: Amazonbot 1,991 · PerplexityBot 1,412 · ClaudeBot 1,094
View the timeline
- Site live: dianesellshtx.com
- Site live: airlinecrewmoves.com
- A contact inquiry, via the site
- A contact inquiry, via the site
- A buyer inquiry, via the site
- 3 more sites live, the latest on this date
- A homeowner asks about selling, via the site
- A homeowner asks about selling, via the site
- A homeowner asks about selling, via the site
Teal = Halo records · Copper = customer-reported
What Halo built, in detail
Five sites, three films
- DianeSellsHTX, AirlineCrewMoves, and three listing sites with films and their own domains
Fifteen automations
- Local business spotlights for Atascocita, Crosby, Dayton, Huffman, Humble, New Caney, Porter, Katy and the Inner Loop; a monthly housing-stats refresh; a weekly local-favorites slider
Valuation requests and a pilot
- Home-valuation requests on Jul 13 and Aug 18 (a 4-bed on Lake Houston), a seller exploring on Aug 29, a Seller Prep Kit download
- A United Airlines pilot relocating to fly out of IAD within 3–6 months, via AirlineCrewMoves (Jul 27)
Two audiences, two sites: crew who move on base assignments, and Lake Houston homeowners deciding when to sell. Both need to find her and reach her without a call center in between.
Ongoing automations
- Atascocita Local Business Spotlightweekly
- Crosby Local Business Spotlight Rotationtwice weekly
- Dayton Local Business Spotlightweekly
- Huffman Local Business Spotlight Refreshweekly
- Humble Local Spotlightthree times weekly
- Inner Loop Local Favorites Spotlightthree times weekly
- Monthly Housing Market Stats Refreshmonthly
- New Caney Local Business Spotlightweekly
- Northwest Houston Local Favorites Spotlighttwice weekly
- Porter Local Favorites Updatetwice weekly
- Research one popular local restaurant orthree times weekly
- Southeast Houston Local Favorites Spotlightweekly
- 2 more
Every site stays editable by text at any hour, every form writes the lead up and texts Diane, and new listings get their own site the day they are taken. 1,851 edits have shipped since Jun 11, 2026.
Methodology
Halo records are counts from Halo’s database as of Aug 30, 2026: sites, listing sites, films, edits by text, automations, graphics, custom domains and pages. Site log figures come from the sites’ own server log for Aug 16, 2026 – Aug 30, 2026: AI-crawler fetches are identified by user agent; visitor-days are counted only on hosts with visitor-level analytics, so custom-domain traffic behind an edge network is under-counted, never inflated. Customer-reported outcomes are the customer’s own words, attributed and dated, never modeled or projected; correlation is not claimed as causation. Site inquiries exclude the agent’s own tests, vendor pitches and form-fill bots; only the count and anonymised dates are shown.
Sources: Halo records; Team-chat screenshots on file.
Names, faces, quotes and URLs used with permission · Cost comparison is an estimate at low-end market rates, not an invoice
