Found is not the finish. The lead lands in your phone.
$1.5M leadin one day from a model-home site
- What Rob wanted
- Rob sells new construction: Big Sky Development's model home in Linden and the Oaks of Tyrone, custom homes on wooded one-acre lots from $629,900. Every buyer who raises a hand should reach him immediately.
- What Halo created
- Halo built seven sites, the team site, the community site and a listing site with a film for each home, and every form on them texts Rob directly. Ten automations keep new-construction, relocation and community content publishing each week, with two weekly audits behind them.
- What happened
- The model home got its own site; someone clicked Contact on the first day, met Rob that week, and was expected to bring a deposit on a home just under $1.5M (reported July 14). His own text to a friend later read: “Just picked up a 2.5 million dollar buyer lead from halo.”
The work.
- 2 authority sites
- 5 listing sites
- 5 listing films
- 10 automations
- 29 graphics
- Search + AI optimization
- 135 pages
- BuildSeven sites
- AttractNew-construction content on a schedule
- ConvertEvery form texts Rob
- OptimizeWeekly SEO and compliance audits
What the record shows.
7 sites · 5 listing sites · 5 listing films · 600 edits · 10 automations · 29 graphics · Halo records, Aug 30, 2026
My sites are generating leads almost daily! Love it
What Halo replaced.
- Hire it yourself
- $19,275Built once $11,675 · kept running $1,900/mo × 4 months
- With Halo
- $8914 × $99 + 5 listing packages
- Saved so far
- $18,384≈ 100+ hours of doing and briefing avoided
View the itemized estimate
| 2 authority sites × $3,000 | $6,000 |
| 5 listing sites × $300 | $1,500 |
| 5 listing films × $400 | $2,000 |
| 29 graphics × $75 | $2,175 |
| Built once · the old way | $11,675 |
|---|---|
| Webmaster on retainer × 4 mo × $1,500 | $6,000 |
| Copywriter × 4 mo × $400 | $1,600 |
| Kept running · the old way | $7,600 |
| 600 edits by text, any hour | included |
| With Halo · 4 months | $891 |
How we estimate this
Estimates, not invoices. Rates are low-end market rates: authority site $3,000 (quoted $3,000–6,000), single-property site $300, listing film $400, graphic $75, webmaster retainer $1,500/mo (quoted $500–2,500), copywriter $400/mo. Months on Halo are counted from the first project and rounded up; the Halo figure is $99 per month plus $99 per listing package. Time ≈ conservative do-or-brief hours per deliverable (authority site 6 h, listing site 2 h, film 2 h, graphic 30 min, edit 6 min), rounded down to the ten. Work counts are from Halo’s records as of Aug 30, 2026; nothing here is modeled or projected.
Everything behind this story.
Open what you want to check. Every figure carries its source.
See the records
- 7sites live
- 5listing sites
- 5listing films
- 600edits by text
- 10automations running
- 29graphics made
- 1custom domains
- 135pages live
- 3site inquiries on file
- 3,102AI-crawler fetches · 15 days
- 758visitor-days · 15 days
AI crawlers, Aug 16, 2026 – Aug 30, 2026: Diffbot 1,211 · Amazonbot 388 · OAI-SearchBot 371
View the timeline
- Site live: goinwithmoen.com
- Listing site live: 5381-championship-dr-34-linden-mi.huzi.site
- A contact inquiry, via the site
- A contact inquiry, via the site
- Model-home site → contact click on day one → meeting that week, ~$1.5M home (customer-reported)
- A buyer inquiry, via the site
- 5 more sites live, the latest on this date
Teal = Halo records · Copper = customer-reported
What Halo built, in detail
Seven sites
- The team site, the Oaks of Tyrone community site, and a listing site for each home, films included
New-construction content on a schedule
- Weekly new-construction blog refresh and expansion (Fenton/Linden), weekly relocation and homebuyer posts, a weekly local spotlight, luxury community updates three times a week
Every form texts Rob
- Inquiries on file: a buyer wanting a 3-bedroom ranch-style new build (Jun 29); a past client referring a pre-approved family member (Aug 2)
Weekly SEO and compliance audits
- Two weekly audit automations keep the sites clean
Sell new construction: Big Sky Development's model home in Linden and the Oaks of Tyrone community, custom homes on wooded one-acre lots from $629,900. Every buyer who raises a hand should reach Rob immediately.
Ongoing automations
- Blog Post: SE Michigan Custom Home Insightsthree times weekly
- New Construction Blog Refresh & Expansion (Fenton/Linden)weekly
- Tri-weekly local community blog updatesthree times weekly
- Weekly Homebuyer Blog Postweekly
- Weekly Local Spotlight Rotationweekly
- Weekly Movie Scene Blogweekly
- Weekly Relocation Blog Updateweekly
- Weekly SEO & Compliance Sweepweekly
- Weekly SEO & compliance auditweekly
- Weekly luxury community updatesthree times weekly
Every site stays editable by text at any hour, every form writes the lead up and texts Rob, and new listings get their own site the day they are taken. 600 edits have shipped since May 29, 2026.
Methodology
Halo records are counts from Halo’s database as of Aug 30, 2026: sites, listing sites, films, edits by text, automations, graphics, custom domains and pages. Site log figures come from the sites’ own server log for Aug 16, 2026 – Aug 30, 2026: AI-crawler fetches are identified by user agent; visitor-days are counted only on hosts with visitor-level analytics, so custom-domain traffic behind an edge network is under-counted, never inflated. Customer-reported outcomes are the customer’s own words, attributed and dated, never modeled or projected; correlation is not claimed as causation. Site inquiries exclude the agent’s own tests, vendor pitches and form-fill bots; only the count and anonymised dates are shown.
Sources: AI Times, Jul 14, 2026; Text and Facebook screenshots on file.
Names, faces, quotes and URLs used with permission · Cost comparison is an estimate at low-end market rates, not an invoice
