Case study · Leads from the site
Lead result · Leads from the site

The lead came in by text. She called while it was warm.

First website leadtexted to her phone; she called before the buyer moved on

Renee Hackett
Renee HackettPiedmont Triad, NCReported Jul 21, 2026 · 7 weeks after launch
realtorreneehackett.comLIVE · REALTORRENEEHACKETT.COM
The story
What Renee wanted
Renee did not need a dashboard. She needed leads to reach her where she would actually see them, fast enough to start the conversation.
What Halo created
Halo built realtorreneehackett.com and two listing sites with films, and wired every form so the submission is written up and texted to her phone.
What happened
A first-time buyer filled in the form, the lead arrived as a text, and Renee called within minutes, before the buyer had moved on. It was her first real website lead (reported July 21).
What Halo built

The work.

  • Authority site
  • 2 listing sites
  • 2 listing films
  • 1 graphic
realtorreneehackett.comLive ↗
  • BuildA brand site and two listing sites
  • ConvertForm → text → call
131 Lindbergh St, Winston-Salem: listing siteLive ↗
The receipts

What the record shows.

1st
real website lead: a first-time buyer, reached by phone within minutesCustomer-reported · Jul 21, 2026
2,430AI-crawler fetches of the sites in 15 days, led by Amazonbot (554)Site log · Aug 16 – Aug 30

3 sites · 2 listing sites · 2 listing films · 175 edits · 1 graphic · 2 custom domains · Halo records, Aug 30, 2026

Renee Hackett
The person behind it

Licensed since 2016; buyers, sellers, investors, land and farm clients across Kernersville, Greensboro, High Point and Winston-Salem.

Renee HackettREALTOR® · R & B Legacy Group · Piedmont Triad, NCWith Halo since Jun 1, 2026

What Halo replaced.

Hire it yourself
$12,075Built once $4,475 · kept running $1,900/mo × 4 months
With Halo
$5944 × $99 + 2 listing packages
Saved so far
$11,481≈ 30+ hours of doing and briefing avoided
View the itemized estimate
1 authority site × $3,000$3,000
2 listing sites × $300$600
2 listing films × $400$800
1 graphic × $75$75
Built once · the old way$4,475
Webmaster on retainer × 4 mo × $1,500$6,000
Copywriter × 4 mo × $400$1,600
Kept running · the old way$7,600
175 edits by text, any hourincluded
With Halo · 4 months$594
How we estimate this

Estimates, not invoices. Rates are low-end market rates: authority site $3,000 (quoted $3,000–6,000), single-property site $300, listing film $400, graphic $75, webmaster retainer $1,500/mo (quoted $500–2,500), copywriter $400/mo. Months on Halo are counted from the first project and rounded up; the Halo figure is $99 per month plus $99 per listing package. Time ≈ conservative do-or-brief hours per deliverable (authority site 6 h, listing site 2 h, film 2 h, graphic 30 min, edit 6 min), rounded down to the ten. Work counts are from Halo’s records as of Aug 30, 2026; nothing here is modeled or projected.

Prove it

Everything behind this story.

Open what you want to check. Every figure carries its source.

See the records
Lead results
1streal website lead: a first-time buyer, reached by phone within minutesCustomer-reported · Jul 21, 2026
Marketing results
2,430AI-crawler fetches of the sites in 15 days, led by Amazonbot (554)Site log · Aug 16 – Aug 30
The work, from Halo’s records · as of Aug 30, 2026
  • 3sites live
  • 2listing sites
  • 2listing films
  • 175edits by text
  • 1graphics made
  • 2custom domains
  • 45pages live
  • 1site inquiries on file
  • 2,430AI-crawler fetches · 15 days
  • 55visitor-days · 15 days

AI crawlers, Aug 16, 2026 – Aug 30, 2026: Amazonbot 554 · MistralAI 525 · ClaudeBot 324

View the timeline
  1. Listing site live: 238underwood.realtorreneehackett.com
  2. Site live: realtorreneehackett.com
  3. Listing site live: 131-lindbergh-st-winston-salem-nc.huzi.site
  4. A contact inquiry, via the site
  5. First website lead by text; immediate call (customer-reported)

Teal = Halo records · Copper = customer-reported

What Halo built, in detail
Build

A brand site and two listing sites

  • realtorreneehackett.com plus 238 Underwood St and 131 Lindbergh St, both with films
Convert

Form → text → call

  • Every submission is written up and texted to Renee; a Jul 1 inquiry asked to schedule a phone interview
The brief, as Renee gave it

Renee did not need a dashboard. She needed leads to reach her where she would actually see them, fast enough to start the conversation.

Ongoing automations
Already happening · edits by text

No scheduled automations yet; the sites are maintained by text, 175 edits so far.

Always on

Every site stays editable by text at any hour, every form writes the lead up and texts Renee, and new listings get their own site the day they are taken. 175 edits have shipped since May 27, 2026.

Methodology

Halo records are counts from Halo’s database as of Aug 30, 2026: sites, listing sites, films, edits by text, automations, graphics, custom domains and pages. Site log figures come from the sites’ own server log for Aug 16, 2026 – Aug 30, 2026: AI-crawler fetches are identified by user agent; visitor-days are counted only on hosts with visitor-level analytics, so custom-domain traffic behind an edge network is under-counted, never inflated. Customer-reported outcomes are the customer’s own words, attributed and dated, never modeled or projected; correlation is not claimed as causation. Site inquiries exclude the agent’s own tests, vendor pitches and form-fill bots; only the count and anonymised dates are shown.

Sources: AI Times, Jul 21, 2026.

Names, faces, quotes and URLs used with permission · Cost comparison is an estimate at low-end market rates, not an invoice

What could Halo do for your business?

Halo finds the opportunity, builds what you need, and keeps executing. Start with a free check of your own site, or text HALO and say what you want.

Just a text away, 24/7 · (415) 726-3224