The simplest lead magnet yet.
18 requests, 2 leadsfrom one widget and one post
LIVE · SARASOTA-NEIGHBORHOODS.HUZI.SITE- What Julie wanted
- A tool people can use beats an article they can read. Julie wanted a lead magnet that answered one real question with the visitor's own numbers.
- What Halo created
- Halo built the Sarasota Neighborhood Guide, a personal site and a listing site, and added a rent-vs-buy calculator to the guide. Lifestyle and events posts, a golf-events update and a Gulf Coast resource hub keep it current each week.
- What happened
- She posted once and asked people to comment “guide” for access. About 18 did, and two became leads (reported August 8). “It honestly blew me away,” she said. “How am I going to keep up with this?”
What the record shows.
3 sites · 1 listing site · 1 listing film · 287 edits · 3 automations · Halo records, Aug 30, 2026
It honestly blew me away. When I looked at it, I was shocked. I thought, 'How am I going to keep up with this?'
What Halo replaced.
- Hire it yourself
- $14,300Built once $6,700 · kept running $1,900/mo × 4 months
- With Halo
- $4954 × $99 + 1 listing package
- Saved so far
- $13,805≈ 40+ hours of doing and briefing avoided
View the itemized estimate
| 2 authority sites × $3,000 | $6,000 |
| 1 listing site × $300 | $300 |
| 1 listing film × $400 | $400 |
| Built once · the old way | $6,700 |
|---|---|
| Webmaster on retainer × 4 mo × $1,500 | $6,000 |
| Copywriter × 4 mo × $400 | $1,600 |
| Kept running · the old way | $7,600 |
| 287 edits by text, any hour | included |
| With Halo · 4 months | $495 |
How we estimate this
Estimates, not invoices. Rates are low-end market rates: authority site $3,000 (quoted $3,000–6,000), single-property site $300, listing film $400, graphic $75, webmaster retainer $1,500/mo (quoted $500–2,500), copywriter $400/mo. Months on Halo are counted from the first project and rounded up; the Halo figure is $99 per month plus $99 per listing package. Time ≈ conservative do-or-brief hours per deliverable (authority site 6 h, listing site 2 h, film 2 h, graphic 30 min, edit 6 min), rounded down to the ten. Work counts are from Halo’s records as of Aug 30, 2026; nothing here is modeled or projected.
Everything behind this story.
Open what you want to check. Every figure carries its source.
See the records
- 3sites live
- 1listing sites
- 1listing films
- 287edits by text
- 3automations running
- 147pages live
- 1site inquiries on file
- 166AI-crawler fetches · 15 days
- 68visitor-days · 15 days
AI crawlers, Aug 16, 2026 – Aug 30, 2026: Meta 67 · OAI-SearchBot 59 · GPTBot 30
View the timeline
- Site live: julie-papagni.huzi.site
- Site live: sarasota-neighborhoods.huzi.site
- Listing site live: 8624-sundance-loop-sarasota-fl.huzi.site
- Rent-vs-buy widget post → ~18 requests, 2 leads (customer-reported)
- A contact inquiry, via the site
Teal = Halo records · Copper = customer-reported
What Halo built, in detail
A neighborhood guide with a calculator
- Sarasota Neighborhood Guide, a personal site, and a listing site
- A rent-vs-buy widget on the guide
Kept current
- Sarasota lifestyle and events posts three times a week, a weekly golf-events update, a twice-weekly Gulf Coast resource hub
Comment "guide"
- One post; about 18 requests; an Aug 25 request for a private market assessment on a Nokomis home
A tool people can use beats an article they can read. Julie wanted a lead magnet that answered one real question with the visitor's own numbers.
Ongoing automations
- Gulf Coast Living Blog & Resource Hubtwice weekly
- Weekly Golf Events Updateweekly
- Weekly Sarasota Lifestyle & Events Blog Updatethree times weekly
Every site stays editable by text at any hour, every form writes the lead up and texts Julie, and new listings get their own site the day they are taken. 287 edits have shipped since May 28, 2026.
Methodology
Halo records are counts from Halo’s database as of Aug 30, 2026: sites, listing sites, films, edits by text, automations, graphics, custom domains and pages. Site log figures come from the sites’ own server log for Aug 16, 2026 – Aug 30, 2026: AI-crawler fetches are identified by user agent; visitor-days are counted only on hosts with visitor-level analytics, so custom-domain traffic behind an edge network is under-counted, never inflated. Customer-reported outcomes are the customer’s own words, attributed and dated, never modeled or projected; correlation is not claimed as causation. Site inquiries exclude the agent’s own tests, vendor pitches and form-fill bots; only the count and anonymised dates are shown.
Sources: AI Times, Aug 8, 2026; Team-chat screenshot on file.
Names, faces, quotes and URLs used with permission · Cost comparison is an estimate at low-end market rates, not an invoice
