Case study · Leads from the site
Lead result · Leads from the site

One blog post. Then people booked time.

Appointments in 10 daysfrom one blog post; the old site went a year without a question

Randy Byrd
Randy ByrdOregon and a 30-state eXp organizationReported Aug 26, 2026 · 4 weeks after launch
coachrandybyrd.comLIVE · COACHRANDYBYRD.COM
The story
What Randy wanted
Randy has tried most of the tools. He wanted something simple enough to talk to like a person, and a site that actually produced conversations; his previous site had not produced a single question in about a year.
What Halo created
Halo built coachrandybyrd.com and ATTRACT BOSS, a recruiting site. Randy attached a story, had Halo write the post and edited it lightly; agent pain-point posts and a recruiting blog now publish on their own schedule.
What happened
Ten days in, that one post was bringing people to his calendar, including an August 11 inquiry about eXp and coaching (reported August 26). “I talk to it like a person,” he said.
What Halo built

The work.

  • 2 authority sites
  • 2 automations
  • 24 graphics
coachrandybyrd.comLive ↗
  • BuildTwo sites
  • AttractWritten with Halo
  • ConvertBook on the calendar
The receipts

What the record shows.

10 days
to the first appointments from the new siteCustomer-reported · Aug 26, 2026
~1 yearwithout a single question on the previous siteCustomer-reported · Aug 26, 2026

2 sites · 745 edits · 2 automations · 24 graphics · 2 custom domains · Halo records, Aug 30, 2026

Randy Byrd
In Randy’s words
I'm shocked at how easy it is to do things, how easy it is to change the language. I talk to it like a person.
Randy ByrdBroker, coach · eXp Luxury Real Estate · Like a Boss Coaching · Oregon and a 30-state eXp organizationAI Times, Aug 26, 2026

What Halo replaced.

Hire it yourself
$11,600Built once $7,800 · kept running $1,900/mo × 2 months
With Halo
$1982 × $99
Saved so far
$11,402≈ 90+ hours of doing and briefing avoided
View the itemized estimate
2 authority sites × $3,000$6,000
24 graphics × $75$1,800
Built once · the old way$7,800
Webmaster on retainer × 2 mo × $1,500$3,000
Copywriter × 2 mo × $400$800
Kept running · the old way$3,800
745 edits by text, any hourincluded
With Halo · 2 months$198
How we estimate this

Estimates, not invoices. Rates are low-end market rates: authority site $3,000 (quoted $3,000–6,000), single-property site $300, listing film $400, graphic $75, webmaster retainer $1,500/mo (quoted $500–2,500), copywriter $400/mo. Months on Halo are counted from the first project and rounded up; the Halo figure is $99 per month plus $99 per listing package. Time ≈ conservative do-or-brief hours per deliverable (authority site 6 h, listing site 2 h, film 2 h, graphic 30 min, edit 6 min), rounded down to the ten. Work counts are from Halo’s records as of Aug 30, 2026; nothing here is modeled or projected.

Prove it

Everything behind this story.

Open what you want to check. Every figure carries its source.

See the records
Lead results
10 daysto the first appointments from the new siteCustomer-reported · Aug 26, 2026
~1 yearwithout a single question on the previous siteCustomer-reported · Aug 26, 2026
The work, from Halo’s records · as of Aug 30, 2026
  • 2sites live
  • 745edits by text
  • 2automations running
  • 24graphics made
  • 2custom domains
  • 11pages live
  • 1site inquiries on file
  • 112AI-crawler fetches · 15 days

AI crawlers, Aug 16, 2026 – Aug 30, 2026: ClaudeBot 35 · GPTBot 31 · OAI-SearchBot 22

View the timeline
  1. Site live: coachrandybyrd.com
  2. A contact inquiry, via the site
  3. First 10 days: one post, appointments booked (customer-reported)
  4. Site live: attractboss.com

Teal = Halo records · Copper = customer-reported

What Halo built, in detail
Build

Two sites

  • coachrandybyrd.com and ATTRACT BOSS, a recruiting site
Attract

Written with Halo

  • He attached a story, had Halo write the post, and edited it lightly
  • Agent pain-point posts three times a week; a twice-weekly recruiting blog
Convert

Book on the calendar

  • An Aug 11 inquiry asked to schedule a call about eXp and coaching
The brief, as Randy gave it

Randy has tried most of the tools. He wanted something simple enough to talk to like a person, and a site that actually produced conversations.

Ongoing automations
Already happening · 2 automations
  • Agent Pain-Point Blog Poststhree times weekly
  • Twice-weekly recruiting blogtwice weekly
Always on

Every site stays editable by text at any hour, every form writes the lead up and texts Randy, and new listings get their own site the day they are taken. 745 edits have shipped since Jul 30, 2026.

Methodology

Halo records are counts from Halo’s database as of Aug 30, 2026: sites, listing sites, films, edits by text, automations, graphics, custom domains and pages. Site log figures come from the sites’ own server log for Aug 16, 2026 – Aug 30, 2026: AI-crawler fetches are identified by user agent; visitor-days are counted only on hosts with visitor-level analytics, so custom-domain traffic behind an edge network is under-counted, never inflated. Customer-reported outcomes are the customer’s own words, attributed and dated, never modeled or projected; correlation is not claimed as causation. Site inquiries exclude the agent’s own tests, vendor pitches and form-fill bots; only the count and anonymised dates are shown.

Sources: AI Times, Aug 26, 2026.

Names, faces, quotes and URLs used with permission · Cost comparison is an estimate at low-end market rates, not an invoice

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