Case study · Won the listing
Business result · Won the listing

He brought the proof with him.

2 listings in 3 minutesafter two more the week before

Steve Giannone
Steve GiannoneWimberley and the Texas Hill CountryReported Aug 13, 2026 · 9 weeks after launch
Wimberley Living, the community guideLIVE · WIMBERLEY-LIVING.HUZI.SITE
The story
What Steve wanted
Steve did not want a pitch deck. After forty years in the Hill Country he wanted something real to show builders, and pages that would be found while he was doing everything else.
What Halo created
Halo built a personal site and Wimberley Living, a relocation and community guide for the Hill Country, and keeps the events and activities pages refreshed twice a week. The live pages are the demo; he opens them in front of builders instead of leaving a folder behind.
What happened
A traffic spike on the pages turned into two new-construction listings in the $500–600K range (reported August 7). A week later he opened the sites in a builder meeting and walked out with two more houses within three minutes. The builder asked how nobody else was doing this.
What Halo built

The work.

  • 2 authority sites
  • 2 automations
Wimberley Living, the community guideLive ↗
  • BuildTwo sites, one for the town
  • AttractPages ready to be found
  • ConvertThe demo is the site
steve-giannone.huzi.siteLive ↗
The receipts

What the record shows.

2 more
houses handed over within three minutes of seeing the sitesCustomer-reported · Aug 13, 2026
2new-construction listings, $500–600K range, after a traffic spikeCustomer-reported · Aug 7, 2026
104visitor-days on the sites with visitor-level analytics, 15 daysSite log · Aug 16 – Aug 30

2 sites · 216 edits · 2 automations · Halo records, Aug 30, 2026

Steve Giannone
In Steve’s words
He looked at me and he goes, 'How come nobody else is doing this?' And that's when I told him, I said, 'You don't need anybody else.'
Steve GiannoneREALTOR® · Berkshire Hathaway HomeServices Don Johnson Realtors · Wimberley and the Texas Hill CountryAI Times, Aug 13, 2026

What Halo replaced.

Hire it yourself
$11,700Built once $6,000 · kept running $1,900/mo × 3 months
With Halo
$2973 × $99
Saved so far
$11,403≈ 30+ hours of doing and briefing avoided
View the itemized estimate
2 authority sites × $3,000$6,000
Built once · the old way$6,000
Webmaster on retainer × 3 mo × $1,500$4,500
Copywriter × 3 mo × $400$1,200
Kept running · the old way$5,700
216 edits by text, any hourincluded
With Halo · 3 months$297
How we estimate this

Estimates, not invoices. Rates are low-end market rates: authority site $3,000 (quoted $3,000–6,000), single-property site $300, listing film $400, graphic $75, webmaster retainer $1,500/mo (quoted $500–2,500), copywriter $400/mo. Months on Halo are counted from the first project and rounded up; the Halo figure is $99 per month plus $99 per listing package. Time ≈ conservative do-or-brief hours per deliverable (authority site 6 h, listing site 2 h, film 2 h, graphic 30 min, edit 6 min), rounded down to the ten. Work counts are from Halo’s records as of Aug 30, 2026; nothing here is modeled or projected.

Prove it

Everything behind this story.

Open what you want to check. Every figure carries its source.

See the records
Business results
2new-construction listings, $500–600K range, after a traffic spikeCustomer-reported · Aug 7, 2026
2 morehouses handed over within three minutes of seeing the sitesCustomer-reported · Aug 13, 2026
Marketing results
104visitor-days on the sites with visitor-level analytics, 15 daysSite log · Aug 16 – Aug 30
The work, from Halo’s records · as of Aug 30, 2026
  • 2sites live
  • 216edits by text
  • 2automations running
  • 27pages live
  • 323AI-crawler fetches · 15 days
  • 104visitor-days · 15 days

AI crawlers, Aug 16, 2026 – Aug 30, 2026: Amazonbot 106 · GPTBot 81 · ClaudeBot 81

View the timeline
  1. Site live: steve-giannone.huzi.site
  2. Site live: wimberley-living.huzi.site
  3. Traffic spike, two new-construction listings (customer-reported)
  4. Two more houses in a three-minute builder meeting (customer-reported)

Teal = Halo records · Copper = customer-reported

What Halo built, in detail
Build

Two sites, one for the town

  • A personal site and Wimberley Living, a relocation and community guide for the Hill Country
Attract

Pages ready to be found

  • Events and activities refreshed twice a week; a weekly Wimberley events update
Convert

The demo is the site

  • He shows builders the live pages instead of a leave-behind folder
The brief, as Steve gave it

Steve did not want a pitch deck. He wanted something real to show builders, and pages that would be found while he was doing everything else.

Ongoing automations
Already happening · 2 automations
  • Hill Country Events & Activities Refreshtwice weekly
  • Weekly Wimberley Events Refreshweekly
Always on

Every site stays editable by text at any hour, every form writes the lead up and texts Steve, and new listings get their own site the day they are taken. 216 edits have shipped since Jun 9, 2026.

Methodology

Halo records are counts from Halo’s database as of Aug 30, 2026: sites, listing sites, films, edits by text, automations, graphics, custom domains and pages. Site log figures come from the sites’ own server log for Aug 16, 2026 – Aug 30, 2026: AI-crawler fetches are identified by user agent; visitor-days are counted only on hosts with visitor-level analytics, so custom-domain traffic behind an edge network is under-counted, never inflated. Customer-reported outcomes are the customer’s own words, attributed and dated, never modeled or projected; correlation is not claimed as causation. Site inquiries exclude the agent’s own tests, vendor pitches and form-fill bots; only the count and anonymised dates are shown.

Sources: AI Times, Aug 7 and Aug 13, 2026.

Names, faces, quotes and URLs used with permission · Cost comparison is an estimate at low-end market rates, not an invoice

What could Halo do for your business?

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