Case study · Won the listing
Business result · Won the listing

One site, shown to one broker.

$14M in listingscommercial opportunities from one property site

Mike Konefal
Mike KonefalFlagstaff and Northern ArizonaReported Jul 23, 2026 · 2 weeks after launch
4548 N State Route 89A, Sedona: listing siteLIVE · 4548-NORTH-STATE-ROUTE-89A-SEDONA-AZ.HUZI.SITE
The story
What Mike wanted
Mike wanted to bring a new skill into the room, not just a license. The missing piece in his office was strong online property marketing.
What Halo created
Halo built three listing sites with walkthrough films, in Williams, Sedona and Flagstaff, and a brand site, Flagstaff Property Experts. Two more listing sites were started on August 28.
What happened
He showed one finished site to a commercial broker in his office. The broker asked him onto most of his listings, including an $8.5M hotel in Sedona: $12–14M of commercial property the two now market together (reported July 23).
What Halo built

The work.

  • Authority site
  • 3 listing sites
  • 3 listing films
  • 14 graphics
4548 N State Route 89A, Sedona: listing siteLive ↗
  • BuildProperty sites with films
  • ConvertShow the finished work
112 & 116 N 1st St, Williams: listing siteLive ↗
flagstaffpropertyexperts.comLive ↗
The receipts

What the record shows.

$12–14M
in commercial properties the two can now market togetherCustomer-reported · Jul 23, 2026
$8.5MSedona hotel listing he is now onCustomer-reported · Jul 23, 2026

4 sites · 3 listing sites · 3 listing films · 48 edits · 14 graphics · Halo records, Aug 30, 2026

Mike Konefal
The person behind it

In Arizona since 1989; NAU public-relations graduate and founder of two Arizona food businesses before real estate.

Mike KonefalREALTOR® · Coldwell Banker Northland · Flagstaff and Northern ArizonaWith Halo since Jul 8, 2026

What Halo replaced.

Hire it yourself
$9,950Built once $6,150 · kept running $1,900/mo × 2 months
With Halo
$4952 × $99 + 3 listing packages
Saved so far
$9,455≈ 20+ hours of doing and briefing avoided
View the itemized estimate
1 authority site × $3,000$3,000
3 listing sites × $300$900
3 listing films × $400$1,200
14 graphics × $75$1,050
Built once · the old way$6,150
Webmaster on retainer × 2 mo × $1,500$3,000
Copywriter × 2 mo × $400$800
Kept running · the old way$3,800
48 edits by text, any hourincluded
With Halo · 2 months$495
How we estimate this

Estimates, not invoices. Rates are low-end market rates: authority site $3,000 (quoted $3,000–6,000), single-property site $300, listing film $400, graphic $75, webmaster retainer $1,500/mo (quoted $500–2,500), copywriter $400/mo. Months on Halo are counted from the first project and rounded up; the Halo figure is $99 per month plus $99 per listing package. Time ≈ conservative do-or-brief hours per deliverable (authority site 6 h, listing site 2 h, film 2 h, graphic 30 min, edit 6 min), rounded down to the ten. Work counts are from Halo’s records as of Aug 30, 2026; nothing here is modeled or projected.

Prove it

Everything behind this story.

Open what you want to check. Every figure carries its source.

See the records
Business results
$8.5MSedona hotel listing he is now onCustomer-reported · Jul 23, 2026
$12–14Min commercial properties the two can now market togetherCustomer-reported · Jul 23, 2026
The work, from Halo’s records · as of Aug 30, 2026
  • 4sites live
  • 3listing sites
  • 3listing films
  • 48edits by text
  • 14graphics made
  • 1custom domains
  • 11pages live
  • 247AI-crawler fetches · 15 days
  • 77visitor-days · 15 days

AI crawlers, Aug 16, 2026 – Aug 30, 2026: OAI-SearchBot 71 · ClaudeBot 55 · Meta 49

View the timeline
  1. Listing site live: 112-116-n-1st-st-williams-az.huzi.site
  2. Listing site live: 4548-north-state-route-89a-sedona-az.huzi.site
  3. Broker partnership on $12–14M of commercial listings (customer-reported)
  4. Listing site live: 737-w-cattle-drive-trail-flagstaff-az.huzi.site
  5. Site live: flagstaffpropertyexperts.com

Teal = Halo records · Copper = customer-reported

What Halo built, in detail
Build

Property sites with films

  • Three listing sites with walkthrough films (Williams, Sedona, Flagstaff) and a brand site, Flagstaff Property Experts
  • Two more listing sites started Aug 28
Convert

Show the finished work

  • The broker clicked through a live site instead of hearing a promise
The brief, as Mike gave it

Mike wanted a way to bring a new skill into the room, not just a license. The missing piece in his office was strong online property marketing.

Ongoing automations
Already happening · edits by text

No scheduled automations yet; the sites are maintained by text, 48 edits so far.

Always on

Every site stays editable by text at any hour, every form writes the lead up and texts Mike, and new listings get their own site the day they are taken. 48 edits have shipped since Jul 8, 2026.

Methodology

Halo records are counts from Halo’s database as of Aug 30, 2026: sites, listing sites, films, edits by text, automations, graphics, custom domains and pages. Site log figures come from the sites’ own server log for Aug 16, 2026 – Aug 30, 2026: AI-crawler fetches are identified by user agent; visitor-days are counted only on hosts with visitor-level analytics, so custom-domain traffic behind an edge network is under-counted, never inflated. Customer-reported outcomes are the customer’s own words, attributed and dated, never modeled or projected; correlation is not claimed as causation. Site inquiries exclude the agent’s own tests, vendor pitches and form-fill bots; only the count and anonymised dates are shown.

Sources: AI Times, Jul 23, 2026.

Names, faces, quotes and URLs used with permission · Cost comparison is an estimate at low-end market rates, not an invoice

What could Halo do for your business?

Halo finds the opportunity, builds what you need, and keeps executing. Start with a free check of your own site, or text HALO and say what you want.

Just a text away, 24/7 · (415) 726-3224