The seller had already listed once. This time she could see the plan.
$1.35M listingwon with a site the seller could see before signing
LIVE · CRAIGLERCH.COM- What Craig wanted
- Sellers who have lived through a failed listing want to know what happens after they sign, not just a number. Craig wanted a way to show the marketing before the listing agreement existed, and he wanted his own community to find him first.
- What Halo created
- Halo built the listing site before the appointment so the sellers could preview it, alongside two brand sites and three listing sites with films. It also rebuilt the Rydal-Meadowbrook Civic Association site, where Craig is the only Realtor listed, and keeps Abington Township news and Rydal events publishing on a schedule.
- What happened
- After a $1.65M attempt with another agent expired, the seller signed with Craig at $1.35M, and a $375K listing followed from the same materials (reported July 10). By August 6 he reported the civic-association site's findability score had gone from 39 to 98 in 48 hours, and other agents had started calling.
The work.
- 3 authority sites
- 3 listing sites
- 3 listing films
- 5 automations
- Search + AI optimization
- BuildThe future site, in the presentation
- AttractThe civic association's site
- OptimizeRunning on a schedule
What the record shows.
6 sites · 3 listing sites · 3 listing films · 341 edits · 5 automations · 2 custom domains · Halo records, Aug 30, 2026
This has been really exciting because you've opened my eyes. I can't even sleep. This is so freaking exciting.
What Halo replaced.
- Hire it yourself
- $18,700Built once $11,100 · kept running $1,900/mo × 4 months
- With Halo
- $6934 × $99 + 3 listing packages
- Saved so far
- $18,007≈ 60+ hours of doing and briefing avoided
View the itemized estimate
| 3 authority sites × $3,000 | $9,000 |
| 3 listing sites × $300 | $900 |
| 3 listing films × $400 | $1,200 |
| Built once · the old way | $11,100 |
|---|---|
| Webmaster on retainer × 4 mo × $1,500 | $6,000 |
| Copywriter × 4 mo × $400 | $1,600 |
| Kept running · the old way | $7,600 |
| 341 edits by text, any hour | included |
| With Halo · 4 months | $693 |
How we estimate this
Estimates, not invoices. Rates are low-end market rates: authority site $3,000 (quoted $3,000–6,000), single-property site $300, listing film $400, graphic $75, webmaster retainer $1,500/mo (quoted $500–2,500), copywriter $400/mo. Months on Halo are counted from the first project and rounded up; the Halo figure is $99 per month plus $99 per listing package. Time ≈ conservative do-or-brief hours per deliverable (authority site 6 h, listing site 2 h, film 2 h, graphic 30 min, edit 6 min), rounded down to the ten. Work counts are from Halo’s records as of Aug 30, 2026; nothing here is modeled or projected.
Everything behind this story.
Open what you want to check. Every figure carries its source.
See the records
- 6sites live
- 3listing sites
- 3listing films
- 341edits by text
- 5automations running
- 2custom domains
- 75pages live
- 4,255AI-crawler fetches · 15 days
- 711visitor-days · 15 days
AI crawlers, Aug 16, 2026 – Aug 30, 2026: CCBot 1,778 · Meta 598 · ClaudeBot 557
View the timeline
- Site live: craiglerch.com
- Site live: selling215.com
- Listing site live: 1311-s-32nd-st-philadelphia-pa.huzi.site
- Listing site live: 54-delmar-dr-brigantine-nj.huzi.site
- Site live: rmca215.huzi.site
- Listing site live: 340-anderson-rd.huzi.site
- Two listings, $1.725M combined, after the presentation (customer-reported)
- Civic-association site 39 → 98; agents start calling him (customer-reported)
Teal = Halo records · Copper = customer-reported
What Halo built, in detail
The future site, in the presentation
- A listing site built before the appointment so the sellers could preview the marketing
- Two brand sites (craiglerch.com, selling215.com) and three listing sites with films
The civic association's site
- Rebuilt the Rydal-Meadowbrook Civic Association site; Craig reports its findability score went from 39 to 98 in 48 hours
- He is the only Realtor listed on it
Running on a schedule
- Weekly Abington Township news, Rydal events three times a week, an agent-facing blog series
Sellers who have been through a failed listing want to know what will happen after they sign, not just a price. Craig wanted a way to show the marketing before the listing agreement existed.
He also wanted his own community to find him first.
Ongoing automations
- 30 Days of AI in Real Estateweekly
- Agent-Targeted Blog Content (eXp & Career Focus)weekly
- Got it — here's a cleanweekly
- Rydal Community Events Blog — Weekly Vlog-Style Poststhree times weekly
- Weekly Abington Township News Blog Postweekly
Every site stays editable by text at any hour, every form writes the lead up and texts Craig, and new listings get their own site the day they are taken. 341 edits have shipped since May 29, 2026.
Methodology
Halo records are counts from Halo’s database as of Aug 30, 2026: sites, listing sites, films, edits by text, automations, graphics, custom domains and pages. Site log figures come from the sites’ own server log for Aug 16, 2026 – Aug 30, 2026: AI-crawler fetches are identified by user agent; visitor-days are counted only on hosts with visitor-level analytics, so custom-domain traffic behind an edge network is under-counted, never inflated. Customer-reported outcomes are the customer’s own words, attributed and dated, never modeled or projected; correlation is not claimed as causation. Site inquiries exclude the agent’s own tests, vendor pitches and form-fill bots; only the count and anonymised dates are shown.
Sources: AI Times, Jul 10 and Aug 6, 2026.
Names, faces, quotes and URLs used with permission · Cost comparison is an estimate at low-end market rates, not an invoice
