She was impressed before he arrived.
$675K listingat 7%, signed in about ten minutes
LIVE · LIVINGINRALEIGHTRIANGLE.COM- What Phil wanted
- Commission conversations get hard when every agent sounds the same. Phil wanted sellers to see the difference before the appointment, so the fee was never the comparison.
- What Halo created
- When a seller scheduled through his Halo site, Halo built her a pre-listing website from the existing photos and Phil sent it ahead of the meeting. Around it sit four sites, a Triangle relocation guide, Sold Zero Commission and two listing sites with films, with moving Q&A posts three times a week and a weekly SEO refresh.
- What happened
- Ten minutes into the appointment she asked where to sign: a $675K listing at a 7% commission, and she ended her agreement with another agent during the meeting (reported July 27). “Nobody had ever done that before,” Phil said. “No one had taken the time.”
The work.
- 2 authority sites
- 2 listing sites
- 2 listing films
- 7 automations
- 40 graphics
- BuildA pre-listing site before the meeting
- AttractContent that keeps going
- ConvertThe lead came through the site
What the record shows.
4 sites · 2 listing sites · 2 listing films · 2,263 edits · 7 automations · 40 graphics · 4 custom domains · Halo records, Aug 30, 2026
She was freaking out because nobody had ever done that before. No one had taken the time.
What Halo replaced.
- Hire it yourself
- $16,100Built once $10,400 · kept running $1,900/mo × 3 months
- With Halo
- $4953 × $99 + 2 listing packages
- Saved so far
- $15,605≈ 260+ hours of doing and briefing avoided
View the itemized estimate
| 2 authority sites × $3,000 | $6,000 |
| 2 listing sites × $300 | $600 |
| 2 listing films × $400 | $800 |
| 40 graphics × $75 | $3,000 |
| Built once · the old way | $10,400 |
|---|---|
| Webmaster on retainer × 3 mo × $1,500 | $4,500 |
| Copywriter × 3 mo × $400 | $1,200 |
| Kept running · the old way | $5,700 |
| 2,263 edits by text, any hour | included |
| With Halo · 3 months | $495 |
How we estimate this
Estimates, not invoices. Rates are low-end market rates: authority site $3,000 (quoted $3,000–6,000), single-property site $300, listing film $400, graphic $75, webmaster retainer $1,500/mo (quoted $500–2,500), copywriter $400/mo. Months on Halo are counted from the first project and rounded up; the Halo figure is $99 per month plus $99 per listing package. Time ≈ conservative do-or-brief hours per deliverable (authority site 6 h, listing site 2 h, film 2 h, graphic 30 min, edit 6 min), rounded down to the ten. Work counts are from Halo’s records as of Aug 30, 2026; nothing here is modeled or projected.
Everything behind this story.
Open what you want to check. Every figure carries its source.
See the records
- 4sites live
- 2listing sites
- 2listing films
- 2,263edits by text
- 7automations running
- 40graphics made
- 4custom domains
- 91pages live
- 8,295AI-crawler fetches · 15 days
- 222visitor-days · 15 days
AI crawlers, Aug 16, 2026 – Aug 30, 2026: Amazonbot 1,655 · ChatGPT-User 1,492 · OAI-SearchBot 982
View the timeline
- Site live: soldzerocommission.com
- Site live: livinginraleightriangle.com
- Listing site live: 297bonaventure.com
- Listing site live: 297bonaventure.info
- $675K listing at 7% from a pre-listing site (customer-reported)
Teal = Halo records · Copper = customer-reported
What Halo built, in detail
A pre-listing site before the meeting
- A custom property site built from the existing photos and sent to the seller in advance
- Four sites in all: a Triangle relocation guide, Sold Zero Commission, and two listing sites with films
Content that keeps going
- Three-times-weekly Raleigh/Durham moving Q&A posts and Clayton living posts
- A weekly SEO and analytics refresh on soldzerocommission.com
The lead came through the site
- The seller scheduled the listing appointment from his Halo site
Commission conversations get hard when every agent sounds the same. Phil wanted sellers to see the difference before the appointment, so the fee was never the comparison.
Ongoing automations
- Clayton Living Blog Updatethree times weekly
- Portofino Monthly Market Updatemonthly
- Property Blog Contentthree times weekly
- Tri-weekly social blog media poststhree times weekly
- Weekly Raleigh/Durham Moving Q&A Blogthree times weekly
- Weekly SEO & Analytics Refreshtwice weekly
- when you update the site fortwice weekly
Every site stays editable by text at any hour, every form writes the lead up and texts Phil, and new listings get their own site the day they are taken. 2,263 edits have shipped since Jun 10, 2026.
Methodology
Halo records are counts from Halo’s database as of Aug 30, 2026: sites, listing sites, films, edits by text, automations, graphics, custom domains and pages. Site log figures come from the sites’ own server log for Aug 16, 2026 – Aug 30, 2026: AI-crawler fetches are identified by user agent; visitor-days are counted only on hosts with visitor-level analytics, so custom-domain traffic behind an edge network is under-counted, never inflated. Customer-reported outcomes are the customer’s own words, attributed and dated, never modeled or projected; correlation is not claimed as causation. Site inquiries exclude the agent’s own tests, vendor pitches and form-fill bots; only the count and anonymised dates are shown.
Sources: AI Times, Jul 27, 2026; Team-chat screenshot on file.
Names, faces, quotes and URLs used with permission · Cost comparison is an estimate at low-end market rates, not an invoice
