Case study · Time back
Time result · Time back

Set the schedule once. It runs.

28 automationsrun a bilingual homeowner-options site and an Orlando relocation guide

Tyler Gibson
Tyler GibsonOrlando and Central FloridaWith Halo since Aug 8, 2026
movingtoorlandoguide.comLIVE · MOVINGTOORLANDOGUIDE.COM
The story
What Tyler wanted
Tyler wanted to own the Orlando relocation conversation and serve Spanish-speaking homeowners in difficulty, with the upkeep handled.
What Halo created
Halo built floridahomeowneroptions.com, bilingual, and movingtoorlandoguide.com, on their own domains. Twenty-eight automations maintain them: an events calendar three times a week, builder-incentive and new-construction sweeps, school-district and seasonal refreshes, weekly Spanish-parity sweeps and a monthly SEO and AI-visibility audit.
What happened
The sites went live on August 8 and 11 and have run on that schedule since: 349 pages on the Orlando guide and 2,948 AI-crawler fetches in fifteen days, none of it done by hand.
What Halo built

The work.

  • 2 authority sites
  • 28 automations
  • 62 graphics
  • Search + AI optimization
  • 349 pages
movingtoorlandoguide.comLive ↗
  • BuildTwo sites on their own domains
  • AttractTwenty-eight automations
  • OptimizeMonthly audits
floridahomeowneroptions.comLive ↗
The receipts

What the record shows.

28
automations run both sites on a schedule Tyler never touchesHalo records
2,948AI-crawler fetches of the sites in 15 days, led by Amazonbot (1,102)Site log · Aug 16 – Aug 30
349pages live on movingtoorlandoguide.comHalo records

2 sites · 125 edits · 28 automations · 62 graphics · 2 custom domains · Halo records, Aug 30, 2026

Tyler Gibson
The person behind it

Runs Florida Homeowner Options, a bilingual site for owners in difficulty, and the Moving to Orlando Guide.

Tyler GibsonREALTOR® · LPT Realty · Orlando and Central FloridaWith Halo since Aug 8, 2026

What Halo replaced.

Hire it yourself
$12,550Built once $10,650 · kept running $1,900/mo × 1 month
With Halo
$991 × $99
Saved so far
$12,451≈ 50+ hours of doing and briefing avoided
View the itemized estimate
2 authority sites × $3,000$6,000
62 graphics × $75$4,650
Built once · the old way$10,650
Webmaster on retainer × 1 mo × $1,500$1,500
Copywriter × 1 mo × $400$400
Kept running · the old way$1,900
125 edits by text, any hourincluded
With Halo · 1 month$99
How we estimate this

Estimates, not invoices. Rates are low-end market rates: authority site $3,000 (quoted $3,000–6,000), single-property site $300, listing film $400, graphic $75, webmaster retainer $1,500/mo (quoted $500–2,500), copywriter $400/mo. Months on Halo are counted from the first project and rounded up; the Halo figure is $99 per month plus $99 per listing package. Time ≈ conservative do-or-brief hours per deliverable (authority site 6 h, listing site 2 h, film 2 h, graphic 30 min, edit 6 min), rounded down to the ten. Work counts are from Halo’s records as of Aug 30, 2026; nothing here is modeled or projected.

Prove it

Everything behind this story.

Open what you want to check. Every figure carries its source.

See the records
Marketing results
2,948AI-crawler fetches of the sites in 15 days, led by Amazonbot (1,102)Site log · Aug 16 – Aug 30
349pages live on movingtoorlandoguide.comHalo records
The work, from Halo’s records · as of Aug 30, 2026
  • 2sites live
  • 125edits by text
  • 28automations running
  • 62graphics made
  • 2custom domains
  • 349pages live
  • 2,948AI-crawler fetches · 15 days

AI crawlers, Aug 16, 2026 – Aug 30, 2026: Amazonbot 1,102 · ClaudeBot 399 · ChatGPT-User 345

View the timeline
  1. Site live: floridahomeowneroptions.com
  2. Site live: movingtoorlandoguide.com

Teal = Halo records · Copper = customer-reported

What Halo built, in detail
Build

Two sites on their own domains

  • floridahomeowneroptions.com (bilingual) and movingtoorlandoguide.com
Attract

Twenty-eight automations

  • Events calendar three times a week, weekly builder incentives and new-construction inventory sweeps, monthly market reports, school-district and seasonal refreshes
  • Bilingual content packages three times a week, weekly Spanish-parity sweeps, monthly bilingual audits
Optimize

Monthly audits

  • Monthly SEO and AI-visibility audit, competitor content scans, technical and disclosure audits
The brief, as Tyler gave it

Own the Orlando relocation conversation and serve Spanish-speaking homeowners in difficulty, with the upkeep handled.

Ongoing automations
Already happening · 28 automations
  • Bilingual Content Package Workflowthree times weekly
  • Bilingual Structure Auditweekly
  • Central Florida events calendarthree times weekly
  • Florida legislative & program sweepmonthly
  • Monthly Business & Disclosure Auditmonthly
  • Monthly Central Florida Market Reportmonthly
  • Monthly Central Florida Relocation News Refreshmonthly
  • Monthly Foreclosure Statistics Refreshmonthly
  • Monthly New Construction Refreshmonthly
  • Monthly SEO & AI Visibility Auditmonthly
  • Monthly Seasonal Lifestyle Refreshmonthly
  • Monthly Topic Cluster Consolidation Reviewmonthly
  • 16 more
Always on

Every site stays editable by text at any hour, every form writes the lead up and texts Tyler, and new listings get their own site the day they are taken. 125 edits have shipped since Aug 8, 2026.

Methodology

Halo records are counts from Halo’s database as of Aug 30, 2026: sites, listing sites, films, edits by text, automations, graphics, custom domains and pages. Site log figures come from the sites’ own server log for Aug 16, 2026 – Aug 30, 2026: AI-crawler fetches are identified by user agent; visitor-days are counted only on hosts with visitor-level analytics, so custom-domain traffic behind an edge network is under-counted, never inflated. Customer-reported outcomes are the customer’s own words, attributed and dated, never modeled or projected; correlation is not claimed as causation. Site inquiries exclude the agent’s own tests, vendor pitches and form-fill bots; only the count and anonymised dates are shown.

Sources: Halo records.

Names, faces, quotes and URLs used with permission · Cost comparison is an estimate at low-end market rates, not an invoice

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