Give the AI something to cite.
AI reads the site 9,000× a fortnightGPTBot alone fetched shannonmiles.com 3,720 times in 15 days
LIVE · SHANNONMILES.COM- What they wanted
- “I need land and ranch buyers to find me before anyone else does.” The Shannon Miles Group wanted to be the answer when someone asks an AI about acreage in Lamar County.
- What Halo created
- Halo built shannonmiles.com, Build Your Way Home for new construction, and seven listing sites with films, most on their own domains. Two weekly Answer Book automations, a Lamar County market update and a content digest give the AI something specific to cite; a Land & Acreage Buyer's Guide is the ask on the homepage.
- What happened
- The crawlers that feed ChatGPT, Claude and Amazon's assistants fetched the sites 15,309 times in fifteen days, GPTBot alone 4,381 times. Eight contact-form inquiries with SMS consent arrived between July 24 and August 27.
What the record shows.
9 sites · 7 listing sites · 7 listing films · 926 edits · 12 automations · 5 graphics · 9 custom domains · Halo records, Aug 30, 2026
Land, ranch and rural-home specialists.
What Halo replaced.
- Hire it yourself
- $18,875Built once $11,275 · kept running $1,900/mo × 4 months
- With Halo
- $1,0894 × $99 + 7 listing packages
- Saved so far
- $17,786≈ 130+ hours of doing and briefing avoided
View the itemized estimate
| 2 authority sites × $3,000 | $6,000 |
| 7 listing sites × $300 | $2,100 |
| 7 listing films × $400 | $2,800 |
| 5 graphics × $75 | $375 |
| Built once · the old way | $11,275 |
|---|---|
| Webmaster on retainer × 4 mo × $1,500 | $6,000 |
| Copywriter × 4 mo × $400 | $1,600 |
| Kept running · the old way | $7,600 |
| 926 edits by text, any hour | included |
| With Halo · 4 months | $1,089 |
How we estimate this
Estimates, not invoices. Rates are low-end market rates: authority site $3,000 (quoted $3,000–6,000), single-property site $300, listing film $400, graphic $75, webmaster retainer $1,500/mo (quoted $500–2,500), copywriter $400/mo. Months on Halo are counted from the first project and rounded up; the Halo figure is $99 per month plus $99 per listing package. Time ≈ conservative do-or-brief hours per deliverable (authority site 6 h, listing site 2 h, film 2 h, graphic 30 min, edit 6 min), rounded down to the ten. Work counts are from Halo’s records as of Aug 30, 2026; nothing here is modeled or projected.
Everything behind this story.
Open what you want to check. Every figure carries its source.
See the records
- 9sites live
- 7listing sites
- 7listing films
- 926edits by text
- 12automations running
- 5graphics made
- 9custom domains
- 318pages live
- 8site inquiries on file
- 15,309AI-crawler fetches · 15 days
- 317visitor-days · 15 days
AI crawlers, Aug 16, 2026 – Aug 30, 2026: GPTBot 4,381 · Amazonbot 2,581 · ClaudeBot 1,551
View the timeline
- Site live: shannonmiles.com
- Site live: buildyourwayhome.com
- A buyer inquiry, via the site
- A contact inquiry, via the site
- A contact inquiry, via the site
- A contact inquiry, via the site
- A contact inquiry, via the site
- A contact inquiry, via the site
- 7 more sites live, the latest on this date
- A contact inquiry, via the site
- A buyer inquiry, via the site
Teal = Halo records · Copper = customer-reported
What Halo built, in detail
Nine sites, seven films
- shannonmiles.com, Build Your Way Home (new construction), and seven listing sites with films, most on their own domains
An Answer Book that grows weekly
- Two weekly Answer Book Q&A automations, a weekly Lamar County market update, a weekly content digest, Paris TX events and economic-development updates on the listing sites
Guides and forms
- A Northeast Texas Land & Acreage Buyer's Guide requested from the homepage; eight contact-form inquiries with SMS consent between Jul 24 and Aug 27
"I need land and ranch buyers to find me before anyone else does." Be the answer when someone asks an AI about acreage in Lamar County.
Ongoing automations
- Bi-weekly rural lifestyle blog posttwice weekly
- Look up live music shows ortwice weekly
- Omaha TX blog post rotationthree times weekly
- Paris TX Events Rounduptwice weekly
- Paris, TX Economic & Commercial Development Updatestwice weekly
- Paris, TX Event Updatesweekly
- Weekly Answer Book Q&A Expansionweekly
- Weekly Answer Book Q&Asweekly
- Weekly Content Digest Updateweekly
- Weekly Lamar County Market Updateweekly
- Weekly New Construction Blog Posttwice weekly
- Write and publish a blog posttwice weekly
Every site stays editable by text at any hour, every form writes the lead up and texts the team, and new listings get their own site the day they are taken. 926 edits have shipped since May 26, 2026.
Methodology
Halo records are counts from Halo’s database as of Aug 30, 2026: sites, listing sites, films, edits by text, automations, graphics, custom domains and pages. Site log figures come from the sites’ own server log for Aug 16, 2026 – Aug 30, 2026: AI-crawler fetches are identified by user agent; visitor-days are counted only on hosts with visitor-level analytics, so custom-domain traffic behind an edge network is under-counted, never inflated. Customer-reported outcomes are the customer’s own words, attributed and dated, never modeled or projected; correlation is not claimed as causation. Site inquiries exclude the agent’s own tests, vendor pitches and form-fill bots; only the count and anonymised dates are shown.
Sources: Halo records; site analytics log, Aug 16–30, 2026.
Names, faces, quotes and URLs used with permission · Cost comparison is an estimate at low-end market rates, not an invoice
