Ask Bob: 1,500 questions, answered.
~800 answers foundin one week; 1,466 pages live on robertmillaway.com today
LIVE · ROBERTMILLAWAY.COM- What Bob wanted
- Bob's theory: when someone asks an AI a question, the AI needs an actual answer to pull from. He wanted to write the answers, at a scale no copywriter budget would cover.
- What Halo created
- Halo built ten sites: robertmillaway.com with an Ask Bob section of 500-plus questions, HomeCircle Community with 1,000 more, five “Living in” town sites and three listing sites with films. Every question is its own page, and seven automations publish three times a week across the sites.
- What happened
- In the first week Bob reported about 300 of the 500 real-estate questions and 461 of the 1,000 community questions were being found by searchers (August 11). AI crawlers now read his sites more than any other in the fleet: 32,937 fetches in fifteen days.
What the record shows.
10 sites · 3 listing sites · 3 listing films · 1,161 edits · 7 automations · 14 graphics · 10 custom domains · Halo records, Aug 30, 2026
I know that once it's up and running, it's really going to take off in the AEO world because it's all question-based.
What Halo replaced.
- Hire it yourself
- $27,950Built once $24,150 · kept running $1,900/mo × 2 months
- With Halo
- $4952 × $99 + 3 listing packages
- Saved so far
- $27,455≈ 170+ hours of doing and briefing avoided
View the itemized estimate
| 7 authority sites × $3,000 | $21,000 |
| 3 listing sites × $300 | $900 |
| 3 listing films × $400 | $1,200 |
| 14 graphics × $75 | $1,050 |
| Built once · the old way | $24,150 |
|---|---|
| Webmaster on retainer × 2 mo × $1,500 | $3,000 |
| Copywriter × 2 mo × $400 | $800 |
| Kept running · the old way | $3,800 |
| 1,161 edits by text, any hour | included |
| With Halo · 2 months | $495 |
How we estimate this
Estimates, not invoices. Rates are low-end market rates: authority site $3,000 (quoted $3,000–6,000), single-property site $300, listing film $400, graphic $75, webmaster retainer $1,500/mo (quoted $500–2,500), copywriter $400/mo. Months on Halo are counted from the first project and rounded up; the Halo figure is $99 per month plus $99 per listing package. Time ≈ conservative do-or-brief hours per deliverable (authority site 6 h, listing site 2 h, film 2 h, graphic 30 min, edit 6 min), rounded down to the ten. Work counts are from Halo’s records as of Aug 30, 2026; nothing here is modeled or projected.
Everything behind this story.
Open what you want to check. Every figure carries its source.
See the records
- 10sites live
- 3listing sites
- 3listing films
- 1,161edits by text
- 7automations running
- 14graphics made
- 10custom domains
- 1,466pages live
- 4site inquiries on file
- 32,937AI-crawler fetches · 15 days
- 1,006visitor-days · 15 days
AI crawlers, Aug 16, 2026 – Aug 30, 2026: Meta 11,147 · Amazonbot 6,325 · ChatGPT-User 5,919
View the timeline
- Site live: robertmillaway.com
- Site live: homecirclecommunity.com
- A contact inquiry, via the site
- A contact inquiry, via the site
- ~800 questions found in week one (customer-reported)
- 8 more sites live, the latest on this date
- A contact inquiry, via the site
- A homeowner asks about selling, via the site
Teal = Halo records · Copper = customer-reported
What Halo built, in detail
Ten sites
- robertmillaway.com with the Ask Bob section, HomeCircle Community, five "Living in" town sites (Cherry Hill, Cinnaminson, Delran, Moorestown, Mount Laurel), and three listing sites with films
Question pages at scale
- 500+ questions on the real-estate site, 1,000 on the community site
- Seven three-times-weekly publishing automations across the sites
Built for answer engines
- Every question is its own page, so search engines and AI systems have something specific to cite
Bob's theory: when someone asks an AI a question, the AI needs an actual answer to pull from. He wanted to write the answers, at a scale no copywriter budget would cover.
Ongoing automations
- Burlington County content refreshthree times weekly
- Regional Authority Blog Rotationthree times weekly
- Three-times-weekly blog publishingthree times weekly
- Thrice-weekly blog publishingthree times weekly
- Tri-weekly blog publishingthree times weekly
- Tri-weekly local blog publishingthree times weekly
- Triple-weekly blog publishingthree times weekly
Every site stays editable by text at any hour, every form writes the lead up and texts Bob, and new listings get their own site the day they are taken. 1,161 edits have shipped since Jul 24, 2026.
Methodology
Halo records are counts from Halo’s database as of Aug 30, 2026: sites, listing sites, films, edits by text, automations, graphics, custom domains and pages. Site log figures come from the sites’ own server log for Aug 16, 2026 – Aug 30, 2026: AI-crawler fetches are identified by user agent; visitor-days are counted only on hosts with visitor-level analytics, so custom-domain traffic behind an edge network is under-counted, never inflated. Customer-reported outcomes are the customer’s own words, attributed and dated, never modeled or projected; correlation is not claimed as causation. Site inquiries exclude the agent’s own tests, vendor pitches and form-fill bots; only the count and anonymised dates are shown.
Sources: AI Times, Aug 11, 2026; Halo records; site analytics log.
Names, faces, quotes and URLs used with permission · Cost comparison is an estimate at low-end market rates, not an invoice
