Case study · Known before you walk in
Business result · Known before you walk in

Credibility you can send a link to.

2 referrals in a weekboth impressed by a news feature on her site

Lisa Harris
Lisa HarrisAtlanta and Gwinnett County, GAReported Aug 14, 2026 · 10 weeks after launch
Château Élan Community GuideLIVE · CHATEAU-ELAN-GUIDE.HUZI.SITE
The story
What Lisa wanted
Lisa wanted to be the agent each community already knows, with something credible to show a referral before the first call.
What Halo created
Halo built the Château Élan and Apalachee Farms community guides and a listing site for 909 Pathview Court with its film. Eleven automations publish restaurant spotlights, community posts and market-data refreshes, with a weekly SEO/AEO audit on each guide, and Halo added a news feature to the site.
What happened
“I received 2 referrals this week and both were instantly impressed by this news feature,” she wrote on August 14. “It adds so much credibility.”
What Halo built

The work.

  • 2 authority sites
  • 1 listing site
  • 1 listing film
  • 11 automations
  • 32 graphics
  • Search + AI optimization
  • 178 pages
Château Élan Community GuideLive ↗
  • BuildTwo community guides and a listing site
  • AttractEleven automations
  • OptimizeWeekly SEO/AEO audits
Apalachee Farms Community GuideLive ↗
The receipts

What the record shows.

2
referrals in one week, both impressed by the news featureCustomer-reported · Aug 14, 2026
821AI-crawler fetches of the sites in 15 days, led by Amazonbot (508)Site log · Aug 16 – Aug 30
131visitor-days on the sites with visitor-level analytics, 15 daysSite log · Aug 16 – Aug 30
178pages live on chateau-elan-guide.huzi.siteHalo records

3 sites · 1 listing site · 1 listing film · 932 edits · 11 automations · 32 graphics · Halo records, Aug 30, 2026

Lisa Harris
In Lisa’s words
I received 2 referrals this week and both were instantly impressed by this news feature. It adds so much credibility.
Lisa HarrisREALTOR® · RE/MAX Center · Atlanta and Gwinnett County, GAMessage to Halo, Aug 14, 2026
On file

What Halo replaced.

Hire it yourself
$14,800Built once $9,100 · kept running $1,900/mo × 3 months
With Halo
$3963 × $99 + 1 listing package
Saved so far
$14,404≈ 120+ hours of doing and briefing avoided
View the itemized estimate
2 authority sites × $3,000$6,000
1 listing site × $300$300
1 listing film × $400$400
32 graphics × $75$2,400
Built once · the old way$9,100
Webmaster on retainer × 3 mo × $1,500$4,500
Copywriter × 3 mo × $400$1,200
Kept running · the old way$5,700
932 edits by text, any hourincluded
With Halo · 3 months$396
How we estimate this

Estimates, not invoices. Rates are low-end market rates: authority site $3,000 (quoted $3,000–6,000), single-property site $300, listing film $400, graphic $75, webmaster retainer $1,500/mo (quoted $500–2,500), copywriter $400/mo. Months on Halo are counted from the first project and rounded up; the Halo figure is $99 per month plus $99 per listing package. Time ≈ conservative do-or-brief hours per deliverable (authority site 6 h, listing site 2 h, film 2 h, graphic 30 min, edit 6 min), rounded down to the ten. Work counts are from Halo’s records as of Aug 30, 2026; nothing here is modeled or projected.

Prove it

Everything behind this story.

Open what you want to check. Every figure carries its source.

See the records
Business results
2referrals in one week, both impressed by the news featureCustomer-reported · Aug 14, 2026
Marketing results
821AI-crawler fetches of the sites in 15 days, led by Amazonbot (508)Site log · Aug 16 – Aug 30
131visitor-days on the sites with visitor-level analytics, 15 daysSite log · Aug 16 – Aug 30
178pages live on chateau-elan-guide.huzi.siteHalo records
The work, from Halo’s records · as of Aug 30, 2026
  • 3sites live
  • 1listing sites
  • 1listing films
  • 932edits by text
  • 11automations running
  • 32graphics made
  • 178pages live
  • 821AI-crawler fetches · 15 days
  • 131visitor-days · 15 days

AI crawlers, Aug 16, 2026 – Aug 30, 2026: Amazonbot 508 · OAI-SearchBot 176 · ChatGPT-User 54

View the timeline
  1. Site live: chateau-elan-guide.huzi.site
  2. Site live: apalachee-farms.huzi.site
  3. Listing site live: 909-pathview-ct-dacula-ga.huzi.site
  4. Two referrals in a week, both impressed by the news feature (customer message)

Teal = Halo records · Copper = customer-reported

What Halo built, in detail
Build

Two community guides and a listing site

  • Château Élan Community Guide, Apalachee Farms Community Guide, and 909 Pathview Ct with its film
Attract

Eleven automations

  • Local restaurant spotlights, tri-weekly community posts, weekly market-data refreshes, monthly community-news refreshes, luxury blog posts on the listing site
Optimize

Weekly SEO/AEO audits

  • A weekly SEO/AEO audit-and-optimization pass on each guide
The brief, as Lisa gave it

Be the agent each community already knows, with something credible to show a referral before the first call.

Ongoing automations
Already happening · 11 automations
  • Apalachee Farms Monthly Community & Area Updatemonthly
  • Featured Local Restaurant Spotlightthree times weekly
  • Local Restaurant Spotlightthree times weekly
  • Luxury Blog Post Publishingthree times weekly
  • Monthly Community News & Updates Refreshmonthly
  • Tri-weekly blog post publishthree times weekly
  • Tri-weekly community blog postthree times weekly
  • Weekly Apalachee Farms Market Updateweekly
  • Weekly Real Estate Market Data Refreshweekly
  • Weekly SEO/AEO Audit & Optimizationweekly
  • Weekly SEO/AEO Audit & Optimization Passweekly
Always on

Every site stays editable by text at any hour, every form writes the lead up and texts Lisa, and new listings get their own site the day they are taken. 932 edits have shipped since Jun 5, 2026.

Methodology

Halo records are counts from Halo’s database as of Aug 30, 2026: sites, listing sites, films, edits by text, automations, graphics, custom domains and pages. Site log figures come from the sites’ own server log for Aug 16, 2026 – Aug 30, 2026: AI-crawler fetches are identified by user agent; visitor-days are counted only on hosts with visitor-level analytics, so custom-domain traffic behind an edge network is under-counted, never inflated. Customer-reported outcomes are the customer’s own words, attributed and dated, never modeled or projected; correlation is not claimed as causation. Site inquiries exclude the agent’s own tests, vendor pitches and form-fill bots; only the count and anonymised dates are shown.

Sources: Message to Halo, Aug 14, 2026; Team-chat screenshots on file.

Names, faces, quotes and URLs used with permission · Cost comparison is an estimate at low-end market rates, not an invoice

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