Her name comes up before she is in the room.
$3.5M listingcoming to market while her sites run without her
LIVE · SANDIEGO.HANNABEDERSONHOMES.COM- What Hanna wanted
- In a San Diego market of 25,000 agents, Hanna wanted to be the agent people remember before they need her. Recognition first; the referrals follow.
- What Halo created
- Halo built sandiego.hannabedersonhomes.com, a San Diego Investor Guide and an East Village rental listing with a film, with a real-estate blog rotation and an investor-guide research refresh each publishing three times a week, none of which she touches.
- What happened
- By August 3 she reported being referred unprompted, her name mentioned before she entered the conversation. By August 21 she had closed two rentals, connected with a Silicon Valley partner, and was preparing a $3.5M Encinitas listing, with the sites and the text follow-up running behind the scenes.
What the record shows.
4 sites · 1 listing site · 1 listing film · 131 edits · 2 automations · 2 custom domains · Halo records, Aug 30, 2026
All of this is compounded with the websites that I don't even have to touch and all the text that's running behind the scenes.
What Halo replaced.
- Hire it yourself
- $17,300Built once $9,700 · kept running $1,900/mo × 4 months
- With Halo
- $4954 × $99 + 1 listing package
- Saved so far
- $16,805≈ 30+ hours of doing and briefing avoided
View the itemized estimate
| 3 authority sites × $3,000 | $9,000 |
| 1 listing site × $300 | $300 |
| 1 listing film × $400 | $400 |
| Built once · the old way | $9,700 |
|---|---|
| Webmaster on retainer × 4 mo × $1,500 | $6,000 |
| Copywriter × 4 mo × $400 | $1,600 |
| Kept running · the old way | $7,600 |
| 131 edits by text, any hour | included |
| With Halo · 4 months | $495 |
How we estimate this
Estimates, not invoices. Rates are low-end market rates: authority site $3,000 (quoted $3,000–6,000), single-property site $300, listing film $400, graphic $75, webmaster retainer $1,500/mo (quoted $500–2,500), copywriter $400/mo. Months on Halo are counted from the first project and rounded up; the Halo figure is $99 per month plus $99 per listing package. Time ≈ conservative do-or-brief hours per deliverable (authority site 6 h, listing site 2 h, film 2 h, graphic 30 min, edit 6 min), rounded down to the ten. Work counts are from Halo’s records as of Aug 30, 2026; nothing here is modeled or projected.
Everything behind this story.
Open what you want to check. Every figure carries its source.
See the records
- 4sites live
- 1listing sites
- 1listing films
- 131edits by text
- 2automations running
- 2custom domains
- 76pages live
- 459AI-crawler fetches · 15 days
AI crawlers, Aug 16, 2026 – Aug 30, 2026: Amazonbot 168 · OAI-SearchBot 95 · GPTBot 88
View the timeline
- Site live: sandiego.hannabedersonhomes.com
- Site live: hanna-bederson-realty.huzi.site
- Listing site live: east-village-rental.huzi.site
- Site live: investorguide.hannabedersonhomes.com
- Referred unprompted; "my name is being mentioned before I even enter the conversation" (customer-reported)
- Two rentals closed; $3.5M Encinitas listing in preparation (customer-reported)
Teal = Halo records · Copper = customer-reported
What Halo built, in detail
A brand site and an investor guide
- sandiego.hannabedersonhomes.com, a San Diego Investor Guide, and an East Village rental listing with a film
Content that keeps running
- A San Diego real-estate blog rotation and an investor-guide research refresh, each three times a week
Be the agent people remember before they need her. Recognition first; the referrals follow.
Ongoing automations
- Rotating Research & Content Refreshthree times weekly
- San Diego Real Estate Blog Rotationthree times weekly
- A $3.5M listing in Encinitas, California (customer-stated, Aug 21)customer-stated
Methodology
Halo records are counts from Halo’s database as of Aug 30, 2026: sites, listing sites, films, edits by text, automations, graphics, custom domains and pages. Site log figures come from the sites’ own server log for Aug 16, 2026 – Aug 30, 2026: AI-crawler fetches are identified by user agent; visitor-days are counted only on hosts with visitor-level analytics, so custom-domain traffic behind an edge network is under-counted, never inflated. Customer-reported outcomes are the customer’s own words, attributed and dated, never modeled or projected; correlation is not claimed as causation. Site inquiries exclude the agent’s own tests, vendor pitches and form-fill bots; only the count and anonymised dates are shown.
Sources: AI Times, Aug 3 and Aug 21, 2026; Team-chat and community screenshots on file.
Names, faces, quotes and URLs used with permission · Cost comparison is an estimate at low-end market rates, not an invoice
