Open Range
A vintage woodtype land poster — kraft-paper grounds, an enormous condensed barn-red headline that IS the hero, stamp-and-stencil marks, faded-denim rules, and one thin edge-to-edge horizon band of land.
Listing site · Desktop
The look
Open Range reads like a letterpress land poster nailed to a fence post: honest, sun-faded and loud with type. The page is kraft paper and ink, and the headline does the work, set so large it becomes the image. Photography is rationed to a single thin horizon band of open country.
Signature move. The Frontier Headline: enormous condensed all-caps woodtype carries the page.
- Type: Oswald for headlines with Inter for body text.
- Color: kraft paper, ink, faded denim and barn red (#9E3B2E).
- Motifs: woodtype headlines, stamp and stencil marks, the horizon band, faded-denim and barn-red rules, kraft texture and tracked fine print.
Who it suits
Best for ranch, land and rural markets, and for plainspoken agents who want a site with a wide-open feel.
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